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Luc and Maya wearing Chapter 001 — DISCIPLINE — against a sunlit concrete wall

Current Chapter — 001 Discipline

Wear your mindset.

Premium essentials built around the words that shape you.

Shop Discipline — $88 See the editions

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The Current Chapter

Four editions

Chapter 001

Discipline

Black / White100 pieces per cut, per colour

Luc wearing the DISCIPLINE tee in black, full length
Discipline Edition 001A — Black Luc · Men’s Heavyweight
$88

Black — 100 remaining
Luc wearing the DISCIPLINE tee in white, full length
Discipline Edition 001B — White Luc · Men’s Heavyweight
$88

White — 100 remaining
Maya wearing the DISCIPLINE boxy tee in black, full length
Discipline Edition 001C — Black Maya · Women’s Boxy
$88

Black — 100 remaining
Maya wearing the DISCIPLINE boxy tee in white, full length
Discipline Edition 001D — White Maya · Women’s Boxy
$88

White — 100 remaining

The Word

Chapter 001

Discipline is the promise you keep when the feeling disappears.

Discipline, Noun. Chapter 001

One word. One identity. One commitment.

The Cuts

One word. Two silhouettes.

The DISCIPLINE men’s heavyweight tee in black, laid flat, front

Men’s Heavyweight

Falls straight, falls long.

A relaxed crew that hangs away from the body and stays where you put it. Sizes S–4XL. Worn by Luc.

The DISCIPLINE women’s boxy tee in white, laid flat, front

Women’s Boxy

Sits wide, sits short.

Dropped at the shoulder, cropped at the hip, boxy through the body. Sizes S–XL. Worn by Maya.

The Concept

Since 2026

Chapter
One word. Until it closes.
Edition
100 per cut, per colour
At close
Archived, not restocked

A word you wear every day stops being decoration and starts being a decision. That is the whole idea.

Every piece is numbered as it leaves, and the number stays yours. When the chapter closes it goes to the archive and the numbers go with it.